Auto makers know that creating a legend also means making little boys
dreaming. Once, posters had been a measure to achieve this but
today, it takes a little bit more than just photos. Video racing games
BMW's M3 already is an iconic sports sedan, but to keep it a legend the
car makers offer a online game on their website to make potential future
buyers fancying the 3-series evolution. At the game the player drives
the M3 Coupe across the Nürburgring Grand Prix track.
As in reality, there are some advertisements at the track. No problem if
there weren't some of archenemy Mercede-Benz! BMW however is apparently
not bothered by this. Because, they abandoned from removing the competitor's
ads, though detaching it from the source code would be pretty easy.
On the other hand, everybody knows Mercedes-Benz to exist and many know the
ads to be there! So why hiding their advertising boards or replacing them by
other pixels!? Nevertheless it is remarkable and worth a feature that they
act so. We take our hats off to BMW!
And, take a look at the grandstand on the photo above. They not even pretend
a great public interest in the event, which is called BMW M3 Challenge. But
if you're interested in it - in attending as a driver at your desk, just
follow the link at the text's end and pilot the M3 through Mer-
cedes' ad scenery, too.
> Start here...!