Bugatti Veyron 'Black Bess'



Bugatti Veyron, ..and what else?

Daimler closed down their luxury brand Maybach. Bugatti, on the other hand, is still struggling. Will they get it right?


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With the Black Bess, Bugatti lately launched another special edition of the Veyron. Meanwhile the number of such special editions seems countless. And it's sure that the latest one won't be the last one, as it is the fifth out of a series of six so-called Legend Editions.

Admittedly, Bugatti designed the Black Bess with a remarkable passion for details, especially the interior. So it seems for sure that there will be some collectors ready to transfer the price of over 2.15 Million Euros to Molsheim. Finally the previous cars of the Legend series were sold out. Over 2 Millions is pretty much for a car - even for a super car. Nevertheless, Volkswagen will not earn any money on it. An estimation says Wolfsburg loses round 6 Millions on each car at the normal price. Even though that number is in U.S. Dollars and the Black Bess is far more expensive than the one million standard model, it does not seem like a good deal.

Right from the start the Veyron car was considered being just a vanity project and it was never expected to bring money in. With it, Volkswagen just wanted to strut their stuff. Considering there would be an image transfer and they always kept themselfes off from the expensive Formula 1, the project appeared maintainable. But even taking this into account, things might not run as smooth as Wolfsburg had hoped for.


Bugatti Veyron 'Black Bess'

Set to define the benchmark in the super car field, it is kind of a disgrace that the small Swedish company of Koenigsegg keeps up with them. All the more the Swedes have to earn money on their car in contrast to Volkswagen. And Bugatti doesn't seem self-assured but undecided. Despite of last year's announcements, concept cars and rumors, they have nothing but this 10-year-old Veyron model which seems unsalable if they wouldn't come up with all those one-off versions and special editions they frequently launch. Reportedly there a many standard Veryons still waiting at the Molsheim Manufacture for some one who buys them.

Indeed, it seems the Veyron losts its thrills. Even if they would find some more horses in the depth of the sixteen cylinders, it wouldn't conceal the obvious signs of decrepitude. Styling of competitiors' cars is more modern and inspired, other luxury brands (like Lambo and Ferrari) appear more vital and Koenigsegg's competitiveness is a kind of embarrassing to Wolfsburg too.

Nothing but a new car could change this. But, recently VW decided to keep their fingers off a Bugatti 4-door saloon as shown with the Gablier concept. Such a car would water down their philosophy, they stated. If they are of this opinion, the same might go for a smaller sports car with the red oval moniker. What's finally left is a successor for the Veyron. Time will tell whether Bugatti really gets it righ.




Bugatti Veyron 'Black Bess'



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